Senior / Lead Product Designer · Kuala Lumpur · Available now

I design enterprise products that turn complex workflows into measurable business impact.

Specialized in AI support chatbots

15+ years designing enterprise UX, AI experiences, design systems, and data-heavy products for teams that need clarity, speed, and measurable results.

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Ahmadsyah Zhafrie, Senior / Lead Product Designer
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44% Lower exit rate Dell compare-page exit rate cut from 10.4% to 5.8%.
60% Fewer support tickets Reduced support dependency after AI chatbot redesign.
73% User trust score Chatbot trust climbed from 40% to 73%.
4 regions Global reach Dell rollout across USA, India, China, and Ireland.

Trusted by

Dell Technologies UST Global Randstad Sourceright ECER Development Council

Selected work

( 6 case studies · 1 live prototype )
The redesigned Dell Compare Page −44%exit rate
Dell · Enterprise E-commerce

Product Comparison Redesign

  • Product Design Lead
  • Research
  • Accessibility

Rolled out across 4 global regions
The Dell AI support chatbot interface −60%support tickets
Dell · AI Support

AI Support Chatbot

  • Conversation Design
  • User Testing
  • AI/UX

User trust climbed from 40% to 73%
Randstad enterprise design system components 6 moahead of schedule
Randstad · Design System

Enterprise Design System

  • Senior UI/UX Designer
  • 60+ Components
  • 50+ Engineers

25% performance gain · 50+ engineers shipping daily
Government investment analytics dashboard 4+ hrssaved daily
ECERDC · Government Analytics

Investment Analytics Dashboard

  • Senior Executive IT (UX)
  • Data Viz
  • WCAG-aligned

Replaced manual Excel reporting for government teams
The Caj Pemajuan development charge portal dashboard 5interactive prototypes
Civic · Development Charge Portal

Development Charge Portal

  • Multi-Role UX
  • Coded Prototypes
  • Edge-Case Design

A multi-role compliance system, designed as clickable coded prototypes
Who would you like to speak to? 🦖 My 5-year-old nephew 👔 My digital avatar
Livetry it on this site
AI · Conversation Design

Portfolio Chatbot

  • Conversation Design
  • AI / LLM-ready
  • Two Personas

A two-voice assistant that earns user confidence, talk to it live
Tue, 3 November 2026 10:00 AM, Kuala Lumpur time 10:30 AM, Kuala Lumpur time
Livetry the demo
Personal project · Scheduling UX

Accessible Booking Slot Picker

  • Accessibility
  • React + TypeScript
  • AI-assisted build

Keyboard-first calendar built from scratch; times stay correct across time zones and daylight saving
200+User research sessions led across Americas, EMEA, APAC and India
60+Design system components built from zero
50+Engineers shipping with my design system
6 moDelivered that system ahead of schedule

About

Honestly? I'm at my best when something finally clicks for a user. That moment when confusion turns into confidence.

Ask me about the messy projects. The ambiguous ones, where nobody agrees on the problem yet. That's where I do my best work, because I lead with research and data instead of opinions.

And here's the thing: I don't hand over solutions and walk away. I bring engineers, stakeholders, and global teams along for the journey, so by launch day everyone already believes in the design.

My skill set

  • UX Strategy
  • User Research
  • Design Systems
  • Accessibility
  • Figma
  • Prototyping
  • Data Analysis
  • A/B Testing
  • Conversation Design
  • HTML/CSS/JS
  • React
  • Claude Code
  • ChatGPT
  • Codex
  • Public Speaking

More about me

Got a complex problem? Let's talk.

Let's make it click

ahmadsyahzhafrie@gmail.com